Snapchat is a social network that was the fastest growing app of 2014 and hasn’t looked like slowing down in 2015 and 2016 what’s best, it’s not too late to jump on the bandwagon.
The Snapchat marketing platform is picking up steam!
The mobile app allows users to send photos or videos – essentially, an app for texting.
The catch?
“Snaps” delete seconds after opening. For the everyday user, snaps are unedited selfies, or short-term visual messages. The social network has been a hit for 13 to 25 year olds. In December, Snapchat turned down a $3 billion acquisition offer from Facebook after receiving 20 million users. Marketers are jumping aboard Snapchat’s bandwagon to communicate with a young audience!
Businesses use Snapchat for promotions, sneak peeks of new products and behind-the scene glimpses. 16 Handles was one of the first companies to use Snapchat for marketing. The frozen yogurt company snapped coupons that people waited to open until paying since snaps delete automatically. Receivers did not know how much their coupon was worth prior to reaching the register. 16 Handles coupons were usually between 16-100% of the total sale. The fan base could return messages to earn more perks.
I never considered using Snapchat until I connected with my favorite companies. Snapchat is an innovative platform to expose the public to your company upgrades. I have received great deals and learned about products that are not yet released.
Marketing with Snapchat
Exclusive perks. 
Coupons for products or services. 
Promote other social media accounts (Twitter, Facebook, Pinterest). 
Behind the scene looks into company operations. 
Reward engaged customers.
Snapchat is targeted toward young adults and teens. 77 percent of college students use the app to send 400 million messages daily. Snaps are typically raw and unedited. Polished messages would be out of place in Snapchat’s rough framework. Companies are sticking with Facebook, Twitter, and Google to target an older audience.
Companies that Market with Snapchat
Taco Bell 
16 Handles 
How McDonalds Used Snapchat
In February 2014, McDonalds began utilizing Snapchat for their marketing campaign. The fast food chain initially engaged their audience through other social media platforms. Followers were driven by exclusive offers, only available via Snapchat. This included the introduction of a new product with celebrity support. Followers received an interactive tour with multiple touch points throughout the day. McDonalds introduced the New Bacon Clubhouse and promoted their Twitter account, building social media followers substantially in only months.
Social media is cost-effective and can carry new messages to a global audience. These days, everybody is connected! If you have a young audience, Snapchat may be worth considering.

Facebook Live

In August 2015, Facebook launched Facebook Live, the ability for verified VIP users to broadcast live video streams using the Facebook Mentions app. Streams

Periscope, Meerkat, Snapchat and now Facebook Live Event Video Streaming . Now the Live Stream Video Battle is on! Facebook Live just recently propelled a brand-new live stream feature that I believe is huge! A game changer, especially in this live flow battle. So if you wish to video and live flow video, then you need to stay tuned. Now most of you are able to already be familiar with Periscope and Meerkat. Now Meerkat, what a weird figure for the purposes of an App. Well anyway, these apps give mobile users to live stream right from their mobile phones, here’s how it operates. Live feeds can be shooting from an Android phone, iPhone, iPod, iPad and watched through smart phones, desktops, laptops either through the app or the Twitter site. The app allows you to watch a live broadcast from across the world, means that you are able to watch some concert in Russian and someone constructing some Mate in Paraguay. Now some of the major differences between Periscope and Meerkat. Meerkat, once you’ve broadcast and you’re completed with your broadcast, the video is removed. You can’t go and find it anywhere. Nonetheless on Periscope it’s actually saved for 24 hours that you can access it through Periscope or even on your Twitter feed. Now here’s why I think that Facebook Live Stream is going to be a game changer in this battle for the Live Stream and let me tell you why. First your Facebook Live Stream videos do not delete after the broadcast. In happening they’re automatically saved in the video area on your public profile page. Second Facebook is generate this Live Stream feature a lot of Algorithmic love. It’s demonstrating up everywhere on the word feeds. It’s crazy, I’ve never seen anything like this. Not even video. It’s really pushing this Live Stream video everywhere. On word feeds and notifications. It’s going everywhere. Third which I think is actually the biggest. Is you don’t have to build another audience on another scaffold. So is dependent on how many likes you actually have on your Facebook page, you’ll be able to reaching more people and even get more likes in the process. To do this Facebook Live Stream you actually have to have an app called Facebook Mentions and the only way you are going to get that, you can’t go in the App Store and look for it and download it, you actually “re going to have to” get an invite from Facebook and the way that you actually get an invite is you have to have a public figure page that’s verified. That means that you’ve gone through the proof process with Facebook and they’ve confirmed that you are that type of public anatomy. Now you have to put in your drivers license and some other forms of identification and other social media that you’re connected to and they are going to go and do some study to make sure that it’s actually valid.
Once you’re able to do that, then they are going to send you an invite for this Facebook Mentions App that you’re able to download. Once you download it, you have the ability to engage with your people that is really like your page and you can do it through posts, through commenting and also Live Stream. Now here’s a couple of things that I’ve actually learned in implementing the Live Stream.This application still is a little buggy. There’s a lot of things that they are working on to iron out and make sure it operates. I tried expending it at an happening called CVX Live and “its just” kicking me off about every 9 seconds, I tried it several times. I don’t know if it had to do with the cell reception or what. Nonetheless when I brought it only a couple of days later I don’t know if they ironed it out I was able to go for a full 60 minutes.

You can Live Stream for 60 times and during that time I learned a few happenings. The involvements genuinely high. Facebook genuinely promotes it out there and I’ve also found that people genuinely want to transmit and crave that two way communication. So there’s a lot of great options for this so I would love to hear your thoughts. Do you think that this live streaming on mobile got to go take off? Do you think that Facebook is better than Meerkat or even than Periscope. What’s the better future for this.

Applied that in the comments below and I also want to know if you think that YouTube is missing the craft or do you think they have something up their sleeve, applied that in the explains below as well. Honestly guys, I am euphoric, I genuinely affection it. I guess where the future is going is through mobile, through video, through social and through lives and I’m really excited to see this happen on Facebook and I know, I hope that you are well aware that YouTube has something up their sleeve waiting to announce because all the signs are drawing attention to that.

So if you’re interested in video content, video market, YouTube, Facebook video, whatever it may be. Keep checking my blog

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